CRO & E-commerce
Setnpet.
From 0.9% to 1.3% conversion in 90 days — without changing traffic.
We turned a store with solid organic traffic and low conversion into a sustainable growth system with active retention, Klaviyo flows, and custom conversion architecture.
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D2C pet products brand with solid organic traffic but a 0.9% conversion rate. No active retention system, 68% cart abandonment, and a generic Shopify theme that failed to communicate brand positioning. 90% of sales came from new customers — no recurrence, no LTV, no system. Every acquisition peso bought a single purchase: CAC kept rising with no retention to offset it.
- Full CRO audit: heatmaps, session analysis, and device-level granular funnel breakdown
- Custom Shopify theme — every module engineered to maximize conversion
- 5 Klaviyo flows: welcome, abandoned cart, winback, post-purchase, and browse abandonment
- A/B testing framework with 8 active variants and statistical result analysis
- Integrated loyalty program to incentivize repeat purchases and reduce CAC
- GA4 + Meta Pixel with custom data layer for precise multi-channel attribution
RESULTS
Results measured 90 days after launch. Starting point: 0.9% conversion, 68% cart abandonment.
Conversion rate went from 0.9% to 1.3% overall — without raising the traffic budget. The change was in the purchase-flow architecture, not in acquisition spend.
90% of sales came from new customers before the Klaviyo flows. 90 days after launch, recurring customers represent 3× more revenue than at the start — lowering effective CAC without touching ad spend.
Reduction in cart abandonment after optimizing checkout and activating recovery flows.
TRAFFIC, BUT CONVERSION WON'T MOVE?
This is that same challenge, solved.
If you have visits but sales aren't growing at the same pace, we audit your funnel and show you exactly where they're lost.