Headless E-commerce
Ago Fitness. From a standard Shopify store to a 100% custom frontend built with Next.js.
We built the Ago Fitness storefront headless: Shopify as the commerce backend (catalog, checkout, inventory) via the Storefront API, with the entire frontend custom-built in Next.js — without the limitations of a theme.
Ago Fitness wanted an e-commerce with the polish of premium activewear brands (Lululemon, Alo Yoga, On Running) — a result a standard Shopify theme wasn't going to deliver without full control over the frontend.
- Headless storefront with Next.js 15 (App Router) + Shopify Storefront API for catalog and cart.
- Navbar with animated mega menu and an in-place morphing search bar (GSAP Flip).
- Footer with newsletter and a reusable button component with micro-interactions.
- 100% Shopify checkout — no rebuilding payments, taxes, or shipping from scratch.
Store in launch phase — technical metrics measured with Lighthouse against the real production build. Conversion and traffic data will be added once the store is operating with real customers.
Measured with Lighthouse against the real production build — without the weight of a generic theme, the site loads fast from the first render.
Zero layout shift: every component reserves its space from the start, no flicker or reflow on load.
100% custom Next.js frontend — no dependency on a Shopify theme or its customization limits, with Shopify as a pure commerce backend.